1. Modernizing a brand without losing the trust built over 35 years Congrès 2000 operates in a world of institutions, legal professionals, and public agencies—conservative audiences by nature that expect credibility at first glance. The refresh had to feel fresh and modern without alienating the clients who had trusted them for decades.

2. A WordPress foundation beyond repair The existing site was not just outdated — it was technically broken. Years without updates had created deep SEO issues, slow performance, and structural flaws that made a simple refresh impossible. The only viable path: a complete migration to Framer, rebuilt from scratch.

3. Positioning a premium service in a market full of low-cost alternatives Court reporting and professional transcription are not low-end services, and for good reason. Part of the brief was helping Congrès 2000 communicate their true value clearly enough that price-sensitive prospects would understand why quality here is non-negotiable.

4. No usable visuals to start with For a company that had never invested in visual assets, that meant building the entire visual universe from scratch—finding, curating, and integrating a visual direction that conveys professionalism, human expertise, and precision all at once.