Case study
Grace
A SaaS redesign ready to raise €5.9M, delivered in 2 weeks.
Overview
Grace is redefining protection in the luxury universe: a B2B SaaS that enables premium Maisons like Messika or Rimowa to offer seamless global coverage against theft, loss, and damage for their most precious pieces.
When they came to me, their site no longer reflected who they were becoming: a serious player operating at the intersection of high-end retail, insurtech, and data intelligence. With a fundraising round on the horizon, they needed a site capable of doing what their product does: inspire trust and project excellence instantly.
The Challenge
1. A luxury standard where every detail is judged
Grace operates in a world where a poorly set typeface or an image with a slightly off tone is enough to break trust. The client knew exactly what they wanted people to feel, but translating that into design required total creative precision from day one. No room for approximations.
2. 2 weeks. 6 pages. No margin for error.
The timeline was tight, relatively speaking. But in a luxury context where refinement takes time, delivering a polished, fundraising-level website in 14 days required a clear process, quick decisions, and zero unnecessary back-and-forth.
3. Making an abstract B2B product tangible
Grace's value proposition is sophisticated: protection as a driver of loyalty, data capture, client peace of mind. The challenge: making a complex SaaS offering emotionally resonant for luxury Houses, not just logical, but desirable.
Results
I designed and built 6 fully complete pages entirely in Framer from concept to launch with a visual direction built around restraint, whitespace, and cinematic editorial imagery that speaks the language of luxury.
🚀 Grace raised €5.9M following the site launch.
5m47s average session duration: visitors don't just land, they stay and read
11K page views across 4.7K unique visitors: users navigate actively, they explore
6 production-ready pages delivered in 14 days, custom animations and mobile optimization included
2 rounds of feedback: no scope creep, no deadline slippage
A visual identity finally worthy of the product's ambition and the trust of the Houses it serves
15+ satisfied clients
Let’s build the site
your product deserves
Tell me about your project. I'll come back with a website that sells it.
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