Case study
Product Lab
From zero clients to its first signed contracts in two weeks.
Overview
Florent runs Product Lab, a Notion consulting firm that helps teams and freelancers turn their chaotic workflows into structured, scalable systems. When he came to me, his offer was solid but invisible.
No brand, no landing page, no way to communicate what he did or why it mattered. He was stuck before he had even started. My role was not just to design a website. It was to lay the foundations that would allow him to exist in the world.
The Challenge
1. An offer that existed only in his head
Florent knew what he was doing. But his value proposition had never been articulated in a way a stranger could understand in 10 seconds. Before touching a single pixel, the offer had to be structured, clarified, and made tangible. It's a strategy job, not just design.
2. No brand to build on
No logo. No colors. No tone of voice. No reference points. Building a brand identity from scratch meant making creative decisions that had to reflect him, differentiate him in a saturated market, and hold up across every touchpoint: slides, social media, web.
3. Three weeks to deliver a complete ecosystem
Landing page, branding, training deck, social media templates - all in 3 weeks. Each deliverable had to be coherent, intentional, and ready to be used independently. Not an MVP. A full kit.
Results
3 leads in the first week after launch.
A complete brand built from scratch: logo, identity, social media templates, deck, brochure, landing page in 3 weeks
9-section landing page with animations and Calendly integration, fully responsive
Florent went from « I can't communicate my offer » to actively signing clients within 2 weeks of launch.
15+ satisfied clients
Let’s build the site
your product deserves
Tell me about your project. I'll come back with a website that sells it.
1 spot remaining in May